2026 Programs & Experiences

Exhibit: Drink in the Design: La Crosse Beer Advertising

Opening this summer at the La Crosse Area Heritage Center, Drink in the Design: La Crosse Beer Advertising raises a glass to the bold, colorful, and sometimes quirky world of local brewery marketing.

This captivating exhibition explores how breweries used striking posters, eye-catching signs, memorable slogans, and creative packaging to stand out in a competitive industry. Visitors will discover how great design—and a little bit of beer—helped shape La Crosse’s reputation as a legendary brewing city.

Exhibit open to the public on May 28 through October 25, 2026.