The La Crosse Area Heritage Center opened in November of 2020 and brings the rich stories of the La Crosse area’s history and heritage to community members and visitors in new and meaningful ways.
Explore engaging exhibits that highlight the diverse people and industries that built La Crosse, from the deep roots of the Ho-Chunk people to the rise of logging, brewing, and river commerce. Visitors gain unique insight into the forces that shaped our community.
Whether you're a lifelong resident or a first-time visitor, the museum offers meaningful connections between past and present. Discover how history continues to influence who we are today.
Discover the Stories That Shaped La Crosse
A self-guided museum, with special tours available for groups and classes.
Not a member of LCHS? Join now for free admission to the La Crosse Area Heritage Center!
506 Main Street, La Crosse, WI 54601
Friday-Sunday, 12:00 pm-4:30 pm
(last entry at 4:00)
$5/adult, $4/student, LCHS Members Free
Drink in the Design: La Crosse Beer Advertising raises a glass to the bold, colorful, and sometimes quirky world of local brewery marketing. This captivating exhibition explores how breweries used striking posters, eye-catching signs, memorable slogans, and creative packaging to stand out in a competitive industry. You'll discover how great design and a little bit of beer helped shape La Crosse’s reputation as a legendary brewing city.
