Enriching lives through engagement with the heritage and continuing history of La Crosse County and surrounding region.

New Exhibit Now Open!

Drink in the Design: La Crosse Beer Advertising raises a glass to the bold, colorful, and sometimes quirky world of local brewery marketing. This captivating exhibition explores how breweries used striking posters, eye-catching signs, memorable slogans, and creative packaging to stand out in a competitive industry. You'll discover how great design and a little bit of beer helped shape La Crosse’s reputation as a legendary brewing city.

La Crosse Area Heritage Center, 506 Main Street, La Crosse

Friday-Sunday, 12-4:30 pm, last admission at 4 pm.

Tickets

Tour: Mansions and Memories

Step aboard a trolley and explore the elegant architecture of La Crosse on the Mansions and Memories guided tour. This 2½-hour experience travels through the city’s most architecturally significant neighborhoods, sharing stories of lumber barons, entrepreneurs, and families whose lives unfolded within these historic homes.

The tour includes two special stops: Hixon House and Castle La Crosse.

Tours run on Saturdays: June 27, July 11, July 25, August 8, and August 22, 2026.

Tickets are available through Explore La Crosse.