Elfenbrau Elf

 

 

Charles and John started brewing beer in La Crosse in 1857. Gottlieb Heileman worked as brewmaster for C & J Michel Brewery before partnering with John Gund to found the City Brewery.

Elfenbrau beer was the most popular variety brewed by the brothers prior to the prohibition.


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Plaster Michel brewery elf. Elf is wearing a red hat, red shirt, and red tights. The elf is holding a bottle of beer in his left hand that says “Elfenbrau Beer Brewed and Bottled at C. & J. Michel Brewing Co. La Crosse”. The base of the statue reads “Elfenbrau Wholesome as Sunshine C & J Michel Brew Co. La Crosse”.

Catalog Number: 2011.014.142

Date: circa 1910

 

This elf was the first artifact from LCHS’s collections that has been photographed and turned into a 3D model by collections intern Sofie Kinzer. The 3D model was made possible through a collaboration with Dr. David Anderson and the University of Wisconsin-La Crosse Archaeology and Anthropology Department.

 



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Blank postcard of a bar advertising Michel Brewing Company and Elfenbrau. If you look closely you will notice the matching set of Elfenbrau statues on the top shelf of the bar.

Catalog Number: 2011.014.178

Date: circa 1910


A tin sign over cardboard. It is a lithograph that reads, "C & J Michel Brewing Co. La Crosse, Wis." in a corner. There is a man with blond hair siting with a cigar and drinking a beer in a glass. The bottle is on the desk next to him that reads, "Elfenbrau C & J Michel Brewing Co La Crosse." There is a red Elfenbrau statue that is holding a beer. The base of the statue reads, "Elfenbrau 'Wholesome as Sunshine' C & J Michel Brew Co. La Crosse." There is a fireplace that in red and white read, "Elfenbrau Bottle Beer."

Catalog Number: 2011.014.139

Date: circa 1910